Pythagoras Solar was conceived at Precede Technologies, an Israeli incubator, which teams up scientists, inventors, and entrepreneurs. Dr. Itay Baruchi, an award-winning physicist, and Gonen Fink, a leader in taking Check Point Software from start-up to a multibillion dollar company, saw a business opportunity at the intersection of rising demand for Green Buildings and declining cost of Photovoltaic (PV) solar power.