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CONVER
SATIONS

FASCINATING 

PODCAST

EXECUTIVES

FASCINATING CONVERSATIONS WITH BUSINESS FOUNDERS, INDUSTRY INFLUENCERS, AND CATEGORY CREATORS.

CONVERSATIONS - Surprising Sensory Secrets of Products

THE ISRAEL CONFERENCE™ in a conversation with New Sense Research / Keren Corley - CEO & Founder of New Sense Research and a Partner in Bishulim - Israel’s leading institute of culinary arts.


Sensory research is about stimulating the senses. We delve into the pivotal role of sensory research in product development, consumer reaction, and marketing to understand how taste, smell, sight, and touch can determine a product's success and consumer appeal across attributes of packaging, pricing, and positioning.


Keren provides valuable insights into the current economic changes in Israel for Consumer Products and FoodTech entrepreneurs drawing on her experience with Unilever and Nielsen and working with companies worldwide. Tune in for an engaging discussion that reveals the power of sensory research in shaping the consumer experiences and driving market trends.


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