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Interesting discussions with Visionaries, Entrepreneurs, CEOs, and Smart Business people!

STEP Strategy Advisors
STEP is a Strategic Business Advisory firm founded in 2001 ( The STEP team is comprised of experienced CEOs and senior executives who have developed significant and successful companies who focus on providing advice on strategic direction, business alliances, market positioning, revenue growth, mergers and acquisitions, and the development and execution of strategies to achieve significant results.

Sharona Justman
Managing Director


2009, 2010, 2012, 2013, 2014, 2015

Sharona Justman is the co-Founder and co-Chair of The Israel Conference™ to expand the conversation between the business community and the exciting happenings in the entrepreneurial Israeli market by showcasing the innovative spirit of the Israeli market. Sharona combines a strong business background with a solid tech understanding and adds a dash of marketing flair which positions her as a top advisor to many companies. Sharona started her career at PricewaterhouseCoopers and is the Managing Director of STEP Strategy Advisors working with large Private Equity firms
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