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FROM THE SHORES OF THE MEDITERRANEAN TO THE SHORES OF THE PACIFIC EXPANDING BUSINESS OPPORTUNITIES BETWEEN ISRAEL AND THE WORLD
Panel Moderator
Social Advertising
Moderator
Yahoo!
Yahoo! AdLabs is a group focused on providing scientific leadership to the industry
and accelerating innovation in digital advertising products through Yahoo! Labs
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BBIMA
Moderator
2011
Ken Mallon
VP and Head of Yahoo AdLabs
Ken Mallon is the head of Yahoo! AdLabs. Ken is a 25-year research veteran who has been a
teacher, health researcher, biotech scientist, internet researcher, and digital thought leader.
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