Super Bowl LX - Israel Style
- 2 days ago
- 1 min read
Israel was at the 2026 Super Bowl LX - not as a team, but as a technology.
The first Israeli company to have an iconic moment with an ad during half-time. More than an ad, it was a declaration about Israeli innovation in front of 125 million viewers.
Base44 is an AI-powered, no-code app builder carrying a clever slogal of "It's App to You".
Base44 is a platform that, with no coding experience, allows a novice to build robust apps from plain English descriptions.
The company was trying to smooth the process of finding better staff and ended up creating an app that, when released into the business world, garnered over 250,000 users in less than six months in the market. Naturally, Israeli website platformer WIX then scooped up the small Base44 for a large $80M.
From start-up to front-stage, Israel is touching base in an amazing way.
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