THE ISRAEL CONFERENCE™ in a conversation with Play Anywhere / Yaacov Ben-Yaacov - CEO www.PlayAnywhere.com
Enabling consumers to play, shop, and bet while watching their favorite sports or reality TV shows, and enabling leagues and broadcasters to share new revenue from interactivity, contextual advertising, sponsorships, and gaming, while enjoying a high quality viewing experience. Simplifying the complexities of broadcast rights.