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Social Advertising

Advertising, Marketing, and Socializing. Bringing the imagery of products
and services into focus. Creating a compelling experience that translates into loving
the products, wanting the services, and needing you

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Yahoo!
Yahoo! AdLabs is a group focused on providing scientific leadership to the industry
and accelerating innovation in digital advertising products through Yahoo! Labs

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Ken Mallon
VP and Head of Yahoo AdLabs

Moderator

2011

Ken Mallon is the head of Yahoo! AdLabs. Ken is a 25-year research veteran who has been a
teacher, health researcher, biotech scientist, internet researcher, and digital thought leader.